2008/08/29

Lotus is to team up with the “Tokyo International Anime Fair, TAF” Executive Committee for promoting Japanese anime to the global market through KatanaXteme.com.

Tokyo International Anime Fair Executive Committee (Tokyo, Chief Producer Jin Suzuki; TAF) and Lotus, Inc. (Tokyo, President Hiroshi Koizumi) announced, on August 29, 2008, an official partnership for promoting Japanese anime globally and to create new business opportunities in the global content market in collaboration with KatanaXtreme, a business-to-business web portal for Japanese content managed by Lotus. The primary target of the promotions will be the US, South America and Europe.ﾂꀀ

Partnership operations include:

1. Promotion of Japanese anime for DVD sales and TV broadcasting globally
2. Facilitation of remaking Japanese anime titles into Hollywood movies and

　TV series
3. Facilitation of merchandising business models using Japanese anime content

　in foreign markets
4. Launch Japan/US joint anime production projects
5. Supporting Japanese anime creators and anime production firms to expand

　globally.
6. Special projects and promotions for foreign markets at Tokyo International

　Anime Fair
7. Broadcasting the Japanese anime news through KatanaXtreme

KatanaXtreme and TAF, in collaboration plan to facilitate and promote the Japanese animation industry to improve its business reputation and expand the industry globally.

Tokyo International Anime Fair: http://www.tokyoanime.jp/en/index.php
Tokyo International Anime Fair(a.k.a. TAF,) supported by the Tokyo Metropolitan Government with the Association of Japanese Animations, is one of the largest anime trade fairs in Japan and is held at Tokyo Big Sight every Spring.ﾂꀀ In addition to the international trade fair, TAF includes films shows, exhibitions, the Tokyo Anime Awards witch are sent to outstanding anime works and creators, and other special features.

KatanaXtreme: www.KatanaXtreme.com
The first business-to-business web portal site designed specifically to showcase Japanese Anime, Manga and game content to the world entertainment industry.

■Press Contact: Takayuki Takeda
ﾂꀀﾂꀀﾂꀀﾂꀀﾂꀀﾂꀀ Phone: +81-(0)3-5475-2561
ﾂꀀﾂꀀﾂꀀﾂꀀﾂꀀﾂꀀ Email: takeda@lotus-tyo.com