2006/09/25

 

Lotus and News Broadcasting Japan form strategic business alliance to develop new business models and marketing promotion

 
 

(Tokyo) News Broadcasting Japan Co., Ltd (NBJ), President Yoshitsugu Koizumi, and Lotus, Inc, President Hiroshi Koizumi, announced a strategic alliance for the development and implementation of a marketing promotion campaign to expand NBJ's content business in Japan.

NBJ is a subsidiary of FOX Channels Japan Inc., which provides television programs produced in the United States for satellite and terrestrial broadcast in Japan. Programs provided by FOX include the National Geographic Channel with subscribers of more than 260 million households, and popular entertainment programs such as 24-Twenty Four and Ally My Love.

Lotus will spearhead the promotion of NBJ's content business through the development of new business models and marketing campaigns using Lotus' extensive industry networks.


 

News Broadcasting Japan Co., Ltd.

 

　Company Name News Broadcasting Japan Co., Ltd.
　President Yoshitsugu Koizumi
　Established February 9, 1998
　Capital JPY 490 million
　Stakeholder Fox channels Japan, Inc.(100%)
　Address 6F Jungu-mae Media Square building, 6-25-14 Jingu-mae, Shibuya-ku, Tokyo
TEL　 03-5469-6450　 (NBJ Customer Services)
　 Business Providing broadcasting content for Digital Satellite, Cable, Terrestrial TV (FOX, National Geographic Channel, etc.)

 

 
 

■Press Contact:
Lotus, Inc.
Takayuki Takeda
Phone: +81-3-5475-2561 　　　
e-mail: takeda@lotus-tyo.com

 

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